Flat White is an architectural firm consisting of three architects – Marta and Michal, employed by Hanka who's the owner of the company. Their ideas and designs brighten up interior space with care and love, from the overall layout to the last bathroom towel hook. They ensure that the interior is simple and well-arranged, yet distinctive – and these were the same goals we had when creating the new brand and web presentation.
It begins with a thick black line
Hanka agreed that the result should represent the way they work and, particularly the spirit of their interior designs. "Flat" – an apartment, and "White" – a representing a blank sheet of paper that would be filled with their minimalistic yet original, generous and clear ideas. Like Flat White, we found inspiration in the combination of black and white and the beautiful simplicity of the Nordic style.
The name selection process was subject to the availability of a suitable website domain. Eventually, we elected to use the newly created top-level domain – .archi.
The name is underlined by the use of a minimalistic logotype and a clear composition. We've used the technical and geometric font GT Waltsheim by Grilli Type and the sexy serif italic Dala Floda by Commercial Type. A thick black line that doesn't divide – it unites. The symbol is featured in the whole name as well as in the shortened initial form – F/W. Can you see our resolutions there?
Visit the website, or better yet – use the company's services, and even you can get a sip of "Flat White". You won't even need to drink the coffee of the same name, it will be an experience regardless.